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The Importance of Customer Service
What is customer service?
Business owners used customer service in their businesses, it has a big part in growing companies. But what is customer service?
Wikipedia state that customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest".
Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money on training employees than the average organization or may proactively interview customers for feedback.
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From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Why is service important to a person?
There are five (5) reasons good customer service is important and needed. Businesses know that providing positive experiences for buyers can dramatically impact their growth. This approach helps businesses engage customers and build strong relationships.
Although providing excellent service can involve extra resources, time and money, when you get it right it will enable you to stand out from your competition, maintain a positive reputation among future customers and encourage existing customers to purchase from your business again. Retain customers, keeping loyal customers is way less expensive than getting new ones.
1. Provides value – Great customer service programs should focus on treating customers well, answering questions, and exceeding their expectations. This approach helps businesses engage customers and build strong relationships.

2. Retain customers – Keeping loyal customers is way less expensive than getting new ones. Research shows that it costs about six to seven times more to attract new customers than to retain existing business. Satisfied customers become devoted buyers when a business is trustworthy. Research shows there is a 60 to 70 percent likelihood that existing customers will return to make new purchases.

3. Creates endorsements – Loyal customers provide positive endorsements and online reviews that can help businesses strengthen their brand. A loyal customer on average is 10 times more valuable than their first purchase. Research shows that people often make purchasing decisions based on recommendations from family and friends, rather than on advertising messages.
97 percent of customers will tell others about very good or excellent customer service experiences.
70 percent would spend more money with a company that has excellent customer service.
24 percent will return to businesses two or more years after a good customer service experience.
59 percent would try a new company to receive better customer service.

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4. Prevents business failure - One of the contributing problems is poor customer service. Buyers become frustrated over small problems that are not addressed, such as unclear communication, slow follow-up on questions, or ignored requests.

5. Reduces employee turnover – Employees want to work for businesses that appreciate worker contributions, encourage new ideas and treat customers fairly. When people work for an employer that provides excellent customer service, they are more engaged in their work and become an advocate for the business. They are more willing to stick with the company through business challenges and economic changes
Consistency to provide quality service;
Providing quality service to customers are the key to grow your company and doing it by yourself is a big mess. If you have a hundred of customers, it is impossible to handle all their concerns at the same time. How can you meet your customers needs if you don't know them? Identifying all their problems and addressing it with the right solution will cost you a lot of time. This is where customer service needed to provide a quality service for your company.
Service consumers strictly looking for an excellent service provider to give an exceptional service that leaves the feeling of the customer valued and respected.
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Modern customer support is a much more all-encompassing role that plays a part in the entire customer lifecycle - from acquisition to retention.
Part of that modern way of customer support is virtual assistance. As a virtual assistant, our clients or employers are our customers, providing good customer service and helping to manage their daily admin tasks and schedules are our duty. Being a virtual assistant means we need to be resilient. Sometimes, delivering excellent customer support means making it easy for customers to help themselves.
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Katherine Antonio
General Virtual Assistant
Your Helping Hand!
